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Interrupt-a-palooza

GEICO · FILM / DIGITAL

Getting interrupted before watching an online video is not exactly a Ferris wheel ride. So we embraced the disruptive nature of pre-roll ads and kicked it up a couple notches. Directed by Terri Timely.

Instead of hiding the interruption, make interruption the format: GEICO ads interrupting other GEICO ads, again and again.

GEICO
FILM / DIGITAL
6 PIECES IN VIEW

01 / Nighty-Night

02 / Special Delivery

03 / Skate Expectsavings

04 / Always in Season

05 / A Day to Remember

06 / Smile and Say Skis

Nighty-Night — Workout instructors on elliptical machines have burst into a couple’s bedroom — 01 / Interrupt-a-palooza

Special Delivery — Two golfers in a mail room after crashing down through the ceiling — 02 / Interrupt-a-palooza

Always in Season — Football player and coach crash through a colorful farmers market — 03 / Interrupt-a-palooza

Skate Expectsavings — Mothers with strollers burst through hockey locker room wall — 04 / Interrupt-a-palooza

A Day to Remember — Wrestlers interrupt a pastel outdoor wedding reception — 05 / Interrupt-a-palooza

Smile and Say Skis — Skiers emerge through photographic backdrop with mountain visible through torn wall — 06 / Interrupt-a-palooza

RELATED RECEIPTS

Awards.
Ink.

01AWARD

One Show Silver & Bronze

02AWARD

AICP Shortlist

03PRESS

Fast Company — Top 5 Ads

04PRESS

Adweek

05PRESS

The Drum

06PRESS

Campaign US

NEXT PROJECT / CesarRhino Friendly Office

Interrupt-a-palooza

GEICO · FILM / DIGITAL

Awards.Ink.

Awards.
Ink.