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Fast-Forward

GEICO · FILM / DIGITAL

We had a new pre-roll problem: a media buy with no skip buttons. How do we keep people from hating an ad they can't skip? We fast-forward it to the end. At the end of each :15 pre-roll, viewers could click to watch the full-length ad and see what they missed. Directed by Nick Ball. Ad of the day AdWeek | Pick of the day Creativity | AdAge | Forbes | AgencySpy | Top 5 Fast Co. | Campaign US | Creative Review